Rehoming clothes on the internet
1.5 years of ecomm ownership
Founder & design lead
Shopify
FIGMA
Salvaged is an online thrift store built to scale quality secondhand experiences.
My team grew a Shopify store that secured 30K USD in initial funding into an emerging platform in Hong Kong.
IF THE FIT FITS
Lack of product anchoring, leading to excessive browsing to find a good fit that frustrates and encourages drop-off
The Brief
Scale product-customer fit
Redesign search to boost retention and AOV across a live platform
Insight ① / Low product anchoring
Futile scrolling 5+ page collections was cognitively draining, with customers engaging for >3 seconds before dropping off—often for good
Insight ② / Low Brand value
Users skewed conservative due lack of trust and proven market value, often browsing competitor sites to compare options and failing to return
QUALITY AS NORTH STAR
PASSIVE FLOW
ACTIVE FLOW
Solution ① / product-customer Fit
Redesigned 2 discovery flows: active search for established thrifters and curated recommendations for more passive first-time thrifters
Cross-selling
With limited inventory, to account for the likely unhappy path of a customer unable to find an item, we redirected to book warehouse visits
Designing for chaos
Categorisation
Functional clustering (casual outerwear, day dresses) replaced standard ecomm labels that returned 200+ disjointed results
Brand
Elevated from a templated Shopify store to a brand invited to attend local fashion shows, BOF Asia, and Shenzhen fashion week
Proof
After 1.5 years
+87% landing engagement · +32% product click-through · +24% faster time-to-purchase · +32% AOV · +67% unreturned orders
Branding grew engagement 1.6x
IN-person FITTINGS
ACTIVATION EVENTS
the silver lining of an Unhappy Path
Low stock became conversion opportunities via in-person fittings, turning uncertainty into sales and in-person user testing
We're no longer strangers
Say hi lailalbqrq@gmail.com ↗
23°C, 22.31° N, 114.18° E
°
23°C, 22.31° N, 114.18° E
, 22° N, 114° E
June 5, 2026
(UTC)