Where Branding and UX Intersect
Everything under the sun
Fractional Design Lead
lottie
Figma
jitter
ReviewStudio is a cloud-based proofing and
creative collaboration platform.
Allocated 2026's entire design budget to improve conversion, I redesigned assets across web, demo, and socials.
Offloading the Live Demo
The challenge
Streamline a 50+ feature demo flow
Prospects were forced through dense workflows to gauge value. This lengthened sales cycles and spurred drop-offs.
The Brief
Shift product Education upstream
Create branded demo and animation assets to use long-term across web, social, and sales
Insight 1 / Overreliance on Live Demo
In a live demo, users are blindsided by complex flows, creating an overwhelming experience that dampens the magic of RS's capabilities
Insight 2 / Low Brand Appeal
RS aimed to target creative teams with disjointed and uninspired demo assets. With a unified brand, the sky was the limit.
Meet Rev
Solution 1 / Mock brand to unify demo assets
Rev is a artisanal brand to take your life to the extreme, with luxury and high-performance to accompany you inside out
Solution 2 / Lottie Animations
Some of 40+ branded animations demonstrating platform functionality while embedding branded imagery
Everything Under Review
Brand
Conscious to resonate with the full suite of creative without diluting brand quality, we settled on a high-end brand that caters to the full scope of modern life, from living, dining to surfing on the weekends
Motion
Various state changes were tweaked to highlight features and evoke speed on the site, with twin Figma and Jitter frames afford easy iteration
Learnings, realizations, etc.
Reaching consensus is half the battle
To satisfy management and parent company executives, potential directions were mocked up to manage conflicting granular feedback
& the other is scaled execution
Managing decisions that were often irreversible and catalytic to design ops long term, from file naming to software integrations.
There's more beyond this TLDR
Reach out at lailalbqrq@gmail.com for more info
23°C, 22.31° N, 114.18° E
°
23°C, 22.31° N, 114.18° E
, 22° N, 114° E