Independent UX audit
Safety is sometimes a software
UX Auditor
google analytics
figma
Neura Health offers accessible specialist care for neurological conditions
Thousands of data points were analyzed to redesign their onboarding flow and improve sign-ups ahead of their funding round across mobile and desktop
fixing the flow
The challenge
Diagnostics
Over 85% of users who started onboarding dropped off, costing thousands in unconverted marketing spend
The Brief
Audit the OB flow
Prioritise redesign by impact-to-effort, and handover aligned designs during an active funding round
Insight ① / 50% landing page Bounce rate
Users were not primed with sufficient information about the trial before starting a lengthy sign-up process
Insight ② / unaddressed user needs
The provided service meant friction went beyond typical UX to include the invisible chaos of an undiagnosed, chronic neurological condition
eliminating friction
Solution ① / oB redesign
Considered three friction types, cognitive load, motor load, and confusion, to add clarity at critical points of OB flow
Solution ② / Usability adjustments
Flagged isolated changes to address CFDA-compliant contrast, larger type, and revised CTA copy in order of impact to user experience
Solution ③ / Final Audit
Prioritized in order of impact and ease of implementation, this is a segment of the final redesign proposal
Everything Under Review
Keeping the $1 trial
Flagged as a conversion risk that either eliminated potential customers with unnecessary credit card input barrier or qualified serious ones
Scope
As an independent auditor, value was impartiality and every decision was filtered to prioritize high-impact, low-engineering features
finding meaning in the measured
Unifying Scattered Insights
The audit was a birds-eye reference point of live ux insights for the team to prioritize from and align on unresolved discussion
an important truth to health saas
The real cost of a trial isn't the price, but the time, trust, and emotional weight invested before a user sees value
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23°C, 22.31° N, 114.18° E
°
23°C, 22.31° N, 114.18° E
, 22° N, 114° E
June 5, 2026
(UTC)