Last Update July 21, 2026
Selling Software
Designing ads with strong visuals and positioning for an ever-changing market and brand is no easy task.
I’ve been lucky enough to engage with several software teams to create evergreen, high-converting marketing assets across Meta and Linkedln.
Arist is a mobile-learning corporate training platform used by over 3.9 million sales reps across healthcare, finance and Fortune 500 companies
To break the stigma of dry, mandatory corporate training, the design team requested their ads to look like Nike. I translated this into a visual strategy focused on athletic momentum, gamification, and premium UI elements.
Condensing massive amounts of educational information and compliance certifications into high-energy, ultra-sleek campaigns they could use to a/b test copy long-term.
Review Studio is a cloud-based collaboration platform with over 213,000 monthly web sessions across global creative teams
As a heritage software company, they wanted designs for an awareness phase campaign targeting creative teams open to new ways to review their work
Within a 2-3 months enagagement, we needed to create instant curiosity, appeal to creative teams, while staying aligned the brand's existing visual identity of minimalism and high contrast
EventFlow is an all-in-one venue client planning portal trusted by national stadiums and luxury wedding spaces across Australia.
The visual system had to blend high-end hospitality photography with sleek, modern software elements
Selling a technical SaaS utility to venue operations teams while simultaneously highlighting the physical venues to entice high-end event planners, couples, and corporate organizers
